NON-PROFIT DRIVE TOWARD A CURE & BRM CHRONOGRAPHS TEAM TO SHOW HIGH PERFORMANCE ISN’T JUST FOR CARS
Limited Edition BRM Chronograph Inspiration: “It’s Time to End Parkinson’s”
LOS ANGELES, CA – February 9, 2021 – Non-profit Drive Toward a Cure and global watch maker BRM Chronographes have joined together for the second time – and now move forward jointly with an all-new timepiece that makes a difference. Only 21 limited editions of Model V1246SADTC will be exclusively handcrafted and numbered in France, with 20% of the purchase price benefitting Parkinson’s Disease via Drive Toward a Cure, providing a tax receipt issued to each individual buyer.
The all-new BRM automatic chronograph has a 46mm titanium case – Carbon fiber dial – 6 active shock absorbers – crystal sapphire front and back – screw down crown – and provided in a special box with engraved plaque. BRM Chronographes timepieces are known for the strength of their materials, like carbon fiber and titanium, and a time-honored legacy of handcrafted technology elevated within today’s automotive and horological industries.
According to Frederic Gasser, president of the Americas for BRM, following a wildly successful partnership on the One-of-One “Bullitt 50” Chronograph that raised $85k for Parkinson’s Disease, BRM was anxious to create a new limited edition once again. “Both Drive Toward a Cure and BRM appeal to those that enjoy cars and camaraderie on every level – and working together to help defeat Parkinson’s through our mutual audiences only enhances the awareness for the cause.”
Deb Pollack, founder of Drive Toward a Cure noted that assisting those challenged by Parkinson’s through programs such as its “Access to Care” fund, makes a huge difference, especially for patient care. “We’ve additionally aligned with the Parkinson’s Foundation to support numerous regional ‘Centers of Excellence’ throughout the country, with individual grants and ongoing fundraising efforts.”
Drive Toward a Cure has raised more than $500,000 since its inception in 2016 and with the help of donors and program participants, continues to move forward. Through local and national events, drives, track days, and virtual programs, a difference is being made – and partnerships such as those with BRM offer additional opportunities.
Gasser continued “BRM loves the artisanal aspect of his production. His chronographs “smell” like motor oil. His clients appreciate this authenticity.”
Everything in the shape of a BRM timepiece is reminiscent of racing cars: the leather straps; cases that echo wheel rims, nuts and bolts; dials that reflect dashboards, wheels, and race car numbers; hands that feature an open design like the spokes of steering wheels of yesteryear; and even the chronograph pushbuttons that resemble miniature pistons.
In this manner, BRM – and French watchmaking – is finding its nobility of yesteryear.
- Model no. V1246SADTC Chronograph-Automatic
- Numbered limited edition handcrafted in France
- 46mm titanium case
- Carbon fiber dial
- Crystal sapphire front and back
- 6 active shock absorbers
- Screw down crown
- Special box with engraved plaque
To be one of the few to own this exclusive timepiece, or to learn more about Drive Toward a Cure, please view: www.drivetowardacure.org/brm
About BRM Chronographes
Launching the company’s first signature chronograph in 2003, Bernard Richards combined his passion for motorsports and engineering expertise to build the ultimate wristwatches for racing enthusiasts, as well as collectors of rare and genuine timepieces.
Now celebrating more than a decade of mechanical leadership, BRM continues its unwavering dedication to quality over quantity and has gained global recognition with a presence in more than 20 countries and establishing partnerships with tracks, teams, drivers and motorsport icons including Abarth, Corvette Racing, Gulf, Martini Racing and many more.
BRM blends hands-on assembly with manufacturing processes that are on par with nanotechnology to craft limited-edition models that are never mass produced, and the label adheres to a self-imposed production limit of just 2,000 timepieces annually. For more information: www.brm-manufacture.com.
About Drive Toward a Cure:
Drive Toward a Cure raises funds and awareness for Parkinson’s Disease research and patient care. Inspired by the camaraderie found within the automotive culture, the organization’s mission benefits equally from both enthusiast communities and industry professionals. Drive Toward a Cure events harness enthusiasm for cars and driving and turn that power into support for ongoing work to improve the lives of those living with Parkinson’s, as well as the research that will hopefully one day lead to a cure.
Drive Toward a Cure is a 501(c)(3) non-profit supporting beneficiaries including The Michael J. Fox Foundation, The Parkinson’s Institute and Clinical Center and the Parkinson’s Foundation. For donations, sponsorship and event registration please visit www.drivetowardacure.org.
About Parkinson’s Disease
Affecting nearly one million Americans and 10 million worldwide, Parkinson’s disease is the second-most common neurodegenerative disease after Alzheimer’s and is the 14th-leading cause of death in the United States. It is associated with a progressive loss of motor control (e.g., shaking or tremor at rest and lack of facial expression), as well as non-motor symptoms (e.g., depression and anxiety). There is no cure for Parkinson’s and 60,000 new cases are diagnosed each year in the United States alone.
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