BIG SEASON FOR NON-PROFIT DRIVE TOWARD A CURE —
KEY 2018 ‘CALIFORNIA ADVENTURE’ SPONSORS RETURN TO SUPPORT PARKINSON’S
Nationwide Grassroots Efforts Forming Now for April’s Parkinson’s Awareness Month
LOS ANGELES, March 8, 2018 – When name brands like Shell, Piloti, Maserati, Acura and Hagerty join forces for a second year in a row – as each are doing for non-profit Drive Toward a Cure and the organization’s multi-day ‘California Adventure’ charity rally May 3-6, 2018 – they are standing together to show that ‘driving has never meant more!’ Each are contributing once again to help raise awareness of Parkinson’s Disease and funds for research and patient care. Through their involvement with Drive Toward a Cure, they are helping to open channels throughout the nation.
“As we enter only our second year, we’re excited with the support and contributions these globally recognized brands provide to enhance our vision,” said Deb Pollack, founder of Drive Toward a Cure. “When we began our efforts in 2016, we were reaching out to local car enthusiasts to partake – but as we’ve grown our events throughout the nation, we’re finding a car aficionado audience that is willing to travel farther to attend our events – and that’s not just because of the engaging programs we’re providing, but also because so many are personally touched by someone they know who has Parkinson’s.”
The 2018 California Adventure, reminiscent of the organization’s inaugural event last Spring, is the third in a series of multi-day luxury driving programs Drive Toward a Cure has hosted to benefit Parkinson’s Disease. During 2017, the organization began to function as a 501(c)(3) organization, raising more than $50,000 through two rally programs – one in California and another in the Southeast. Both events included entrant vehicles ranging from vintage to luxury and exotics, traveling along some of the most scenic and famed routes within the country, including the Blue Ridge Parkway, exploring the Smoky Mountains, and tackling the ‘Tail of the Dragon.’
For 2018, the California Adventure will once again include two simultaneous starting points – a Northern California group beginning in the Monterey area and including a private tour of Canepa Motorsports, and a Southern California start with an intimate tour of the expanded vault at the Petersen Museum, along with a viewing of a private Beverly Hills car collection. Both groups will meet in the Santa Barbara wine region at the famed Alisal Guest Ranch and Resort in Santa Ynez for two more nights and a continued series of drives and events.
An additional opportunity and great resource for entrants this year comes through Hagerty’s all-new DriveShare – the nation’s premiere enthusiast car rental community, bringing the “sharing economy” into the car lover’s garage. DriveShare has created an opportunity for registrants to experience coveted cars while partaking in the 600+ mile drive and will be providing 100 percent of the company’s service fees and profit from rentals engaged for the event directly to Drive Toward a Cure. A curated selection for the program can be found at: https://www.drivetowardacure.org/driveshare/socal-collection-2018/ . Any Drive Toward a Cure registrant above the age of 30 who is licensed in the United States can now participate in the “California Adventure” without having to ship their own vehicle or resort to an airport rental thanks to DriveShare.
Additional sponsors, such as Shell and Piloti will be providing each registrant interactive opportunities to share in their brands – from apparel to fuel.
Pollack, who’s mantra for the organization is to blend cars and camaraderie, is expanding her organization’s efforts to include localized programs within nationally recognized driving clubs and driving schools to create more fundraising opportunities during the month of April – which is Parkinson’s Awareness Month.
About ‘Drive Toward a Cure Days’ Supporting April’s Parkinson’s Awareness Month
With the month of April globally recognized as ‘Parkinson’s Awareness Month,’ car clubs and organizations throughout the nation are stepping up to support Drive Toward a Cure creating their own grassroots events, with registration for most provided directly through the Drive Toward a Cure website. Visit Drive Toward a Cure for more information on how to participate or host a ‘Drive Toward a Cure Day’ in your local area: https://www.drivetowardacure.org/drive-toward-a-cure-days/
While various car clubs throughout the nation are creating their own one-day localized events, including regional Porsche and Ferrari chapters, NCM Motorsports Park in Bowling Green, KY, has created a track experience on April 2nd. All marques are welcome, convertibles are welcome, and there is no helmet requirement. Participants drive their own car in a lead-follow format for over 4 laps at a time on the 3.2-mile road course above highway speeds, with a maximum of five cars per touring group. Walk-ins are welcome, however registration is recommended https://www.drivetowardacure.org/drive-toward-a-cure-track-day-2018/ . All registrants will be entered to win a pair of Piloti “Corvette® C7” driving shoes, with a retail value of $145.
About Drive Toward a Cure:
The Drive Toward a Cure program pursues an alternative to the numerous ‘for profit’ rally driving programs through the creation of events that team cars and camaraderie to raise funds in support of the challenges of Parkinson’s Disease, benefiting research and patient care. Drive Toward a Cure is a 501(c)(3) non-profit, with events that are carefully designed to provide a premium experience while raising much-needed funds to continue the search for a Parkinson’s cure, through beneficiaries The Michael J. Fox Foundation and The Parkinson’s Institute and Clinical Center.
As the Drive Toward a Cure program grows within the automotive community, all levels of car devotees are encouraged to join through participation and/or donation. Those seeking more information can visit www.drivetowardacure.org . To register for the upcoming “California Adventure” visit https://www.drivetowardacure.org/california-adventure-2018/.
About Parkinson’s Disease:
Parkinson’s Disease (PD) is a chronic and progressive movement disorder, meaning that physical symptoms continue and worsen over time. Nearly one million people in the US are living with Parkinson’s disease. The cause is unknown, and although there is presently no cure, there are treatment options such as medication and surgery to manage its symptoms.
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